Discover Authentic Beauty Concept Shaping Cream – a paraben- and artificial waxes-free formula meticulously crafted to elevate your styling experience. This versatile styling cream with medium hold effortlessly dresses out and defines natural textures and lived-in looks. It provides shapeable, flexible hold, accentuating your hair's natural structure without overburdening.
Indulge in the nourishing benefits of natural Japan Wax, Shea Butter, and an ECOCERT® emollient. This formula helps protect your hair from heat damage up to 230°C, making it an ideal choice for your everyday styling routine.
Elevate your hair game with Authentic Beauty Concept and embrace the true essence of effortlessly beautiful and well-defined looks.
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.